701 Pages – Guiding Your Business Search
Singapore/ Malaysia, 12 July 2012 – The newly launched 701pages.com brings new meaning to online marketing platforms and tools. It has a comprehensive search directory that not only lists and enhances, but also promotes businesses online. Breathing life to a new generation of directories via its revamped and improved site, www.701pages.com, the Malaysian-powered directory maintains the most updated business listings. 701pages.com is the online directory search portal run by 701Panduan Sdn Bhd, a 50-50 joint venture company held by Singapore Press Holdings and Star Publications.
With traffic amounting to 1.4 million, and being the No.1 commercial site in Business and Finance section [Source: Effective Measure, 2012], 701pages.com is the gateway to a myriad of information on business via the Internet. As the reigning No.1 local search in Malaysia, it provides an accurate, rich and interactive information service based on the convenience of social media network.
701pages.com is proud to announce that it is the first website in Malaysia with an online directory powered by strong social elements. We strongly believe that the website can deliver value and provide users with useful information on travel, food, beauty and many more at their fingertips.
Using the latest technologies, 701pages.com brings to users interactive tools highlighting features that transform business opportunities to sales via the Enquiry button. Users are linked directly to the business, cutting out the 'middle man' altogether. Moving beyond its traditional role as an online directory, the brand new site will push boundaries by adopting a more peer-review based feature to create a community-like environment within 701pages.com. With this peer-review based feature, users will be able to review and grade each other's products and services, thus adding credibility to the products and services on offer at this website.
Beyond self-business listings, 701pages.com also has its own online store via mystore.com.my and discount portal at superdeals.my. Reaching over 1.4 million visitors monthly, 701pages.com's latest rebranding includes not only a visual make-over but comes with value-added services that boost its operation and optimise its reach.
Simplifying the search for the ultimate service, 701pages.com provides users with driving routes, available landmarks, easy to navigate search system, among other features that keeps a high return visitor rate of 40 per cent each month. True to its tagline '7 Days A Week, Your No.1 Local Search Directory', 701pages.com services extend beyond the Klang Valley to include all states in Malaysia.
Mr Lee Siang Teck, General Manager, 701Panduan, said: "The new added features of 701pages.com's website will make 701Panduan an integrated online-marketing company that serves both users and advertisers well. Advertisers will now have the opportunity to transform online exposure to actual business transactions that generate revenue, while users will experience the benefits of an interactive community platform generated by peer-review recommendations for anything from food to hotels."
"We are offering greater value to our customers by converting their online experience to actual sales. This will also help our growth in the long run," he added.
Harnessing the power of social media networks, 701pages.com will also bring latest updates to users via http://twitter.com/701pages and https://www.facebook.com/701pages.
For more information on 701pages, please visit http://www.701pages.com
About The Star Media Group
What began as a regional English tabloid daily, is today the leading English daily read by over 1 million Malaysians. Over the years, we have progressively grown beyond our traditional print mediums into the realm of broadcast and digital media, allowing us to have various touch points to connect with the people. The Star currently has entities in print (The Star and Red Tomato), radio (RedFM, CapitalFM, 988 & SuriaFM), online, and most recently TV – with our venture in Li – Life Inspired (Available on ASTRO Beyond Channel 706) – Asia's first pan-regional lifestyle TV Channel.
To complement the content development and media platforms we have ventured into, The Star continues to play a pioneering role in bringing events and exhibitions to the Malaysian audience (Star Events & Cityneon) while at the same time investing in talent development through our leadership development arm (Leaderonomics Sdn Bhd). As The Star enters its fifth decade, we remain steadfast in our commitment to bring to you content that drives action. And to tell stories that must be told, because they have the power to inspire.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times' iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH's events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore's leading Digital Out-of-Home advertising company.
Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
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